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Автор: amona fe   
18.11.2012 21:44


Футболист Получил травму Повреждение

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Адам Богдан 19.11.2016 Разрыв передних крестообразных связок


Натаниэл Клайн 12.07.2017 Спина


Джордан Хендерсон 26.12.2017 Задняя поверхность бедра 26.01.2018
Альберто Морено 05.12.2017 Повреждение лодыжки  30.01.2018
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Обзор мирового рынка меда. 2017 год. (1)

Which trends offer opportunities on the European honey market?
European consumers prefer low-calorie, natural and healthy sweeteners. They are focusing more on healthy alternatives to refined sugar, such as raw cane sugar, honey and palm sugar. They are also paying more attention to food safety issues and sustainable trade.

1 . Demand for low-calorie products
Sugar replacement offers many opportunities for suppliers of low-calorie sweeteners such as stevia, aspartame and sucralose. Food manufacturers can use these high-intensity sweeteners to maintain the sweetness of their products. They also use them to label their products as ‘light’ or ‘with less sugar’ and position them as healthier products than the original product. 
European consumers are increasingly concerned about their health. In particular, obesity is one of the main health issues. As a result, consumers are trying to avoid products and ingredients with a high calorie level, such as refined white sugar. 
According to projections by the European Union, sugar consumption in the European Union will decrease by about 5% in the next decade. 
The decrease in sugar consumption will be stimulated by European governments that are also increasingly concerned about widespread obesity problems due to high calorie intake. 
Governments of several countries have imposed a ‘sugar tax' (excise duties) on various products containing sugar, such as confectionery, ice cream and soft drinks. However, Denmark and Finland abandoned their sugar and fat tax due to negative economic and political side effects. 
The United Kingdom will introduce a sugar tax in 2018. Furthermore, the European Union has developed policies to ban sugar in fruit juices. 
In line with this trend, food manufacturers are reducing the level of sugar in certain products. They often lower the sugar content of their products in small steps of around 30% and replace it with alternative low-calorie sweeteners. 
This step-wise approach to sugar reduction limits the effect on taste of the products, as consumers can slowly adapt to the new tastes. 
2 . Consumers prefer natural sweeteners
In addition to the reduction of sugar intake, consumer concerns about artificial sweeteners are also gaining substantial importance. 
Artificial sweeteners are chemically synthesised and do not appear in nature. Examples include aspartame, sucralose and acesulfame K. 
Due to multiple stories about the potentially negative health effects of artificial sweeteners, consumer demand for products without artificial ingredients has increased. 
Consumers are looking for products with natural sweeteners instead. These are extracted from plants and have been processed with techniques which are considered to be close to nature, such as heating, distillation and filtering.
The exact definition of natural is still a subject of debate. Examples of natural sweeteners include palm sugar, stevia, yacon and lucuma. See our studies about palm sugar, yacon and lucuma for more market information. 
3 . High interest in potential health benefit
In line with demand for low-calorie products and natural sweeteners, consumers are also interested in products with potential health benefits. 
Examples of sweeteners with such perceived health benefits include raw sugars, which contain more nutrients than refined white sugar. 
Diabetic consumers also show interest in sweeteners with a low Glycaemic Index, such as coconut palm sugar. 
Although several sweeteners, including honey, often have a traditional use as a medicinal or therapeutic product, their potential health benefits cannot be promoted in Europe. This requires scientific evidence for authorisation by European Union authorities, which is generally not available. 
4 . Innovative use of honey and sweeteners
Many European consumers are interested in innovative products with new flavours. The food industry is constantly looking for new and alternative sweeteners that can be used in food products. 
European consumers are particularly interested in new sweeteners which are low in calories, natural and healthy. One example is lucuma, a caramel-flavoured fruit from Peru that can be used in ice cream and other snacks. It is increasingly used by companies for its taste as well as its natural and vitamin-rich properties. 
About 25% of the honey consumed in Europe is used as an ingredient in food products. Although honey is not an innovative ingredient in itself, food and drink manufacturers still innovate with honey as an ingredient in products such as salty-sweet snacks, ready-to-drink tea and cereals. 
In recent years, honey has also become trendy as an addition to specialty drinks, flavoured spirits and distilled beverages. 
In the table honey market, which constitutes the other 75% of the honey market, the squeeze bottle has been a major innovation. Introduction of the squeeze bottle has resulted in higher demand for liquid honey (with a high fructose/glucose ratio of >1.2). 
5 . Restrictions on Genetically Modified Organisms (GMOs)
Many European consumers are afraid of the implications of GMO products. These products are therefore a subject of debate in European politics, and the market will remain very restricted in the short term. This will limit possibilities for sweeteners from Genetically Modified (GM) crops. 
Currently, GM cane sugar and any other GM sweeteners are not authorised to be sold in Europe. In the next three years, GM sweeteners are not expected to be authorised for sale either. Not a single authorisation procedure has been started for these products, and these procedures typically take a few years including all the preparatory work. 
Specifically for honey, there has been a lot of attention on GMOs and many importers currently demand honey with a GMO-free certificate. In 2011, a German beekeeper complained to the authorities about the introduction of GM maize in the vicinity of his beehives, which would not allow him to market his honey because of European Union legislation on GM foods.
This complaint led to a discussion on labelling of honey from areas with GM crops. The outcome was positive for honey exporters: GM pollen has to be labelled only if it makes up more than 0.9% of the honey, which is practically never the case. 
6 . Fairtrade certification on the rise
Consumers in Europe are increasingly concerned about suppliers on the other end of the supply chain. Consumers’ purchasing behaviour is increasingly influenced by social factors, such as the working conditions of producers. 
Some European consumers respond to this by switching to locally produced honey and sweeteners. Other consumers feel responsible for a fairer trade of products from the poorest producers in the world. 
Currently, Fairtrade is the most popular certification scheme related to the conditions of producers. Fairtrade certified producers of cane and natural sweeteners can benefit from the Fairtrade premium that Fairtrade importers pay to profit from contribution funds managed by their producer organisations. Tips:
7 . Environmental consumer awareness
European consumers are increasingly concerned about the impact of agricultural activities on the environment, and are looking for products with a small environmental impact. 
This trend has stimulated the market for organic certified products. The organic market in Europe is increasingly becoming mainstream and is highly developed in Western European countries such as Germany, France and the United Kingdom. 
The European Union has been actively promoting organic production by developing one harmonised standard and product logo for application in the entire European Union. The Council Regulation (EC) No 834/2007 lays down all rules on the organic market in the European Union. 
8 . Limited European production of alternative sweeteners
While alternative, natural sweeteners are becoming more popular, the supply to Europe is largely dependent on imports as most of these sweeteners are not produced in Europe. This is mainly due to the specific growing conditions that are needed to produce the crops used for these sweeteners. 
For example, both lucuma and yacon (syrup) are only produced in the Andes region in Latin America. In addition, while the palm trees for palm sugar production can be grown in various regions, these are also not suitable for European production. Palm sugar is mainly produced in tropical and West Africa, Madagascar and Southern/Southeast Asia. 
9 . Decline in European production of honey
The production levels in Europe are decreasing. Currently, only 60% of the European honey market is self-sufficient, and that ratio is expected to decline even more in the long term. 
Several factors contribute to the overall decline of the European beekeeping sector. These include intensive agriculture and pesticide use. The European Union has proposed a regulation against the use of certain pesticides (Regulation (EU) No 485/2013). The European Union’s proposal targets pesticides used in the treatment of plants and cereals that are attractive to bees and pollinators. 
The new regulation is expected to have a positive effect on bee health and bee populations in Europe. However, honey production is not likely to increase significantly as a result. Large-scale honey production is becoming less profitable due to increasing labour costs and the fact that pollination receives priority over honey production. 
10 . More testing to counter honey laundering
Honey laundering refers to the re-labelling of honey from one origin to another, with the aim to improve the perceived quality by honey buyers. Sometimes honey exporters in countries which are not on the ‘third country list’ or which have a bad reputation cooperate with international traders to ‘launder’ honey. 
In 2011, Chinese honey was shipped to Thailand and India and then re-labelled before it entered Europe and the US. Although China is on the ‘third country list’, the country has a bad reputation and many European importers avoid Chinese honey. 
European buyers are increasingly testing imported honey on region-specific honey characteristics. This allows them to determine if a honey has been laundered and take counter-measures. 
11 . Monofloral honeys
Monofloral varieties such as acacia, clover, fir and pine are gaining popularity in the leading European honey markets. Consumption of these honeys and other monofloral honeys from outside Europe is increasing at annual rates of 5-15% and is expected to grow further compared to blended honeys. 
However, there are differences between consumer preferences in different European countries. For example, the United Kingdom, Germany and France are among the European honey markets with the highest interest in monofloral honeys. In these countries, even supermarket chains focusing on mainstream products offer a range of monofloral honeys.


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